40notes Perfumery is a luxury niche fragrance company specializing in rare and exquisite perfumery ingredients, creating limited-edition collections and customized one-of-a-kind fragrance creations.
40notes was born, like it’s creator Miriam, in Santa Barbara, California. The inspiration for the company came in 2002, amidst aromatic breezes in a Mediterranean climate full of color and light. For eight years, Miriam followed her passions for beauty, whimsy, travel, adventure and above all, her love of smelling and passion for the art of perfumery, to realize her vision. The journey of 40notes weaves together her gifted sense of smell, experiences from a career in the fragrance industry in New York City, training in architecture, design and music, and influences from travel destinations that include Bali, China, Paris, Buenos Aires, Greece, Egypt, Nepal, Zimbabwe and South Africa. While developing the collection, Miriam studied precious ingredients, experimented with blending, sought out rare materials, all the while holding close a treasured quote by the poet Rumi for inspiration:
” Let the beauty we love be what we do ”
With this quote constantly by her side, she created and launched the first seven fragrances in the 40notes Signature Perfume Collection.